A New York Times article about Dr Kessler, the former head of the FDA, on how the food industry has engineered food to literally make it irresistible. Kessler is recommending a social shift in how we deal with ‘hyperpalatable foods’ in the same way that society stopped tolerating cigarette smoking. In this online speech about the neurology of eating, he describes how prepared foods are designed to elicit over-eating. Individuals are not able to resist the conditioning alone; as a society ‘we should be saying that this is a deadly, disgusting product’. It’s a fundamental public policy issue.